The Unseen Journey generative AI program

Incyte's 2024 global responsibility report says that on Rare Disease Day the company launched The Unseen Journey, using generative artificial intelligence to illustrate the experiences of people living with myeloproliferative neoplasms. It says that as patients described their symptoms, generative AI created images of the hidden emotional and physical toll of those diseases, and that the stories and images were shared through 2024.