Commercial and medical affairs

Two Agentforce agents: SEIMEI condenses clinical literature and field conversation notes into insights, and AIMI drafts cited answers to healthcare professionals' medical questions for staff to review.

Partners: Salesforce

Veeva announced that Regeneron has committed to Veeva Vault CRM globally. Veeva says Regeneron's plan is to generate Commercial Evidence via AI-powered field engagement.

Partners: Veeva Systems

Hengrui's 2026 half-year report says the company uses an integrated data-analysis platform to read clinical demand and uses AI tools to deliver medical information through personalized academic communication, in order to improve prescription conversion, with compliance traceability across the process.

Awarathon says Sun Pharma used its AI-powered roleplay assessments and AI-enabled reports to train medical representatives, starting with two divisions at pilot stage and then rolling the platform out across all India business verticals, with teams in South Africa, Bangladesh and Nepal also adopting it.

Partners: Awarathon

An AI agent built on Snowflake Cortex AI that produces pre-call plans for sales reps before physician visits.

Partners: Snowflake

Lilly speakers at Databricks Data + AI Summit 2026 described the business and technology plan behind rolling out an AI assistant for field teams.

Partners: Databricks

Conversational AI analytics over a governed Snowflake commercial data layer that gives US field leaders faster answers on weekly performance changes.

Partners: Tellius, Snowflake

Salesforce announced that CSL is expanding its collaboration to use Agentforce Life Sciences for Customer Engagement, an AI-powered platform, across its commercial and medical operations, including Seqirus.

Partners: Salesforce

Moderna picked Salesforce's Agentforce Life Sciences for Customer Engagement to bring its global commercial operations onto one platform.

Partners: Salesforce

Insmed says it is leveraging AI for labor-intensive tasks that include determining next best actions for case managers on its Patient Services team, along with translating documents and producing HEOR dossiers. The same sentence says the company is exploring how AI may be used to write first drafts of IND applications and to assess business-development opportunities.

Sobi's capital markets presentation says AI improves physician engagement and supports world-class field-force effectiveness.

Merck provides its field sales representatives with a generative AI chatbot to support their customer work.

Merck reports embedding AI throughout its content process, from idea generation through medical, legal and regulatory review.

Moderna was an early-access user of Veeva's AI agent that checks promotional content against guidelines before MLR review.

Partners: Veeva

A field platform that gives sales reps AI-generated views of each doctor's patient population, prescribing patterns and access barriers. It was an award finalist write-up, not a Takeda release.

Incyte's 2024 global responsibility report says that on Rare Disease Day the company launched The Unseen Journey, using generative artificial intelligence to illustrate the experiences of people living with myeloproliferative neoplasms. It says that as patients described their symptoms, generative AI created images of the hidden emotional and physical toll of those diseases, and that the stories and images were shared through 2024.

Takeda chose Salesforce's AI-enabled Life Sciences Cloud to give commercial teams embedded insights for engaging healthcare professionals.

Partners: Salesforce

Citing the Wall Street Journal, PYMNTS reports that one of J&J's highest-value AI uses is a generative AI copilot that coaches reps on engaging healthcare professionals.

Sobi's 2024 annual and sustainability report says the DLBCL, ITP and PNH patient councils co-created AI-driven social media campaigns to empower patients and promote shared decision-making with healthcare professionals.

BMS says it uses reinforcement AI to deliver personalized content to physicians through digital channels.

Engagement.ai is J&J's global machine learning capability that guides when, where and how the company engages healthcare professionals.

Pfizer built Charlie, a generative AI platform for creating marketing content that also assists fact-checking and legal review, and was rolling it out to marketing and agency partners.

Partners: Publicis Groupe, IPG